PRIVACY POLICY

Ra Opticians Privacy Policy

Effective Date: August 1st 2025

Ra Opticians is committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy describes how we collect, use, and safeguard personal information obtained through our website, communication systems, and in the course of providing optical and eye care services.

Information We Collect

We may collect personal information when you interact with our website, schedule an appointment, contact our office, complete patient forms, or communicate with us by phone, email, or text message. Information we may collect includes, but is not limited to:

  • Name

  • Phone number

  • Email address

  • Mailing address

  • Appointment details

  • Insurance information when applicable

  • Basic health information related to your visit

  • Any information you voluntarily provide when contacting our office

We may also collect limited technical information from website visitors such as browser type, device type, IP address, and general website usage data. This information helps us improve the functionality and performance of our website.

How We Use Your Information

The information we collect may be used for the following purposes:

  • Scheduling, confirming, and managing appointments

  • Providing optical products and eye care services

  • Communicating with patients regarding appointments, eyewear orders, or services

  • Responding to inquiries or providing customer support

  • Processing payments and insurance claims when applicable

  • Improving our services, patient experience, and website functionality

  • Complying with applicable legal, healthcare, and regulatory requirements

Text Messaging (SMS) Communications

If you provide your mobile phone number to Ra Opticians, you may receive SMS text messages related to your care or services. These communications may include:

  • Appointment confirmations and reminders

  • Eyewear order updates or pickup notifications

  • Follow-up communication related to your visit

  • Important office notifications

Message and data rates may apply depending on your mobile carrier. You may opt out of receiving text messages at any time by replying STOP to any message. For assistance please contact our office directly. SMS consent is not shared with third parties or affiliates for marketing purposes.

Information Sharing

Ra Opticians does not sell, rent, or trade personal information to third parties. We may share information only when necessary to operate our business and provide services. This may include sharing information with trusted service providers such as:

  • Electronic Health Record (EHR) providers

  • Payment processing providers

  • Insurance companies when applicable

  • Technology vendors that support our website or communication systems

These service providers are required to maintain appropriate safeguards to protect personal information.

Healthcare Privacy

As a healthcare provider, Ra Opticians complies with applicable privacy and security regulations, including the Health Insurance Portability and Accountability Act (HIPAA). Patient health information is handled in accordance with our Notice of Privacy Practices, which is provided to patients during their visit.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. While we take appropriate measures to safeguard personal information, no system can guarantee absolute security.

Cookies and Tracking Technologies

We may use cookies, web beacons, and similar technologies to enhance the functionality of our website, analyze usage patterns, and improve the patient experience. These technologies help us understand how visitors interact with our website and identify areas for improvement. You can manage or disable cookies through your web browser settings; however, some features of the website may not function properly if cookies are disabled.

Data Retention

We retain personal and health information only for as long as necessary to provide services, fulfill legal and regulatory requirements, and support our business operations. When information is no longer needed, we securely delete, destroy, or anonymize it in accordance with applicable laws and industry best practices.

Third-Party Websites

Our website may contain links to external websites. Ra Opticians is not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of any external sites they visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When updates are made, the revised version will be posted on this page with an updated effective date.

User Rights

Patients and website users have certain rights regarding their personal information, including:

  • You may request access to the personal or health information we hold about you.

  • You have the right to request corrections to any inaccurate or incomplete information.

  • Where permitted by law, you can request that we delete or restrict the processing of your information.

  • You may opt out of marketing emails, text messages, or other non-essential communications at any time.

  • You may ask questions about how your information is used, or file a complaint with us if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us.

Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

Ra Opticians
1011 Massachusetts Ave Suite 121
Indianapolis IN 46202

Phone: +1(317)759-0317
Email: care@raopticians.com